πŸ‡¨πŸ‡¦ Independent investigations into local Canadian ownership & manufacturing Β· Updated daily from cdnMade
Laundry Detergentβ€’4 Verified Brands

Which Laundry Detergent Is ACTUALLY Canadian? 4 Local Brands πŸ‡¨πŸ‡¦ | cdnMade

Ever wondered which laundry detergent brands on Canadian shelves are actually homegrown? We break down the origins behind Tru Earth, Nellie's, The Unscented Company, and Attitude. Discover where your laundry products are headquartered and who really owns them.

🍁 Verified Canadian Brands

4 Local Options

Tru Earth

πŸ‡¨πŸ‡¦ Canadian-Owned

πŸ“ Port Moody, BC Β· Est. 2019

Canadian-owned eco strips

Nellie's

πŸ“ Canadian Presence

πŸ“ North Vancouver, BC

Based in North Vancouver, BC

The Unscented Company

πŸ‡¨πŸ‡¦ Canadian-Owned

πŸ“ Montreal, QC

B-Corp detergent from Montreal

Attitude

πŸ‡¨πŸ‡¦ Canadian-Owned

πŸ“ Montreal, QC Β· Est. 2006

Headquartered in Montreal, QC

πŸ” Investigation Breakdown

Video Script & Investigation

When you walk down the laundry aisle, do you ever wonder who actually owns the detergent in your cart? Mainstays like Tide and Gain are American-owned by Procter and Gamble, while Persil is owned by Germany’s Henkel. If you want to know about domestic options, here is where these brands stand. Tru Earth is a Canadian-owned eco-friendly innovator based in British Columbia, known for eco strips. Nellie’s is headquartered in North Vancouver, British Columbia. The Unscented Company produces detergent as a certified B-Corp headquartered in Montreal, Quebec. Attitude is also headquartered in Montreal, Quebec, co-founded in 2006 by Jean-FranΓ§ois Bernier. Canadian-owned. Canadian rooted. This is Canadian made.

Market Reality Check

USA CLEANING GIANTS

  • Tide β€” US-owned (P&G)
  • Gain β€” US-owned (P&G)
  • Persil β€” German-owned (Henkel)

Big aisle names sending profits abroad